Understanding the Difference Between Offers and Products (Cdiscount)

To understand this concept, let's look at an everyday example: imagine you are walking past a store window and spot a T-shirt you like.

You have just seen a product. When you step inside the store and head to the clothing section, you will find the corresponding offers: that exact same T-shirt available in different sizes, colors, and sometimes even at different prices. Those are the offers.

On marketplaces, the exact same principle applies. The platform displays a single, unique product, and as soon as a customer clicks on it, the various sellers' offers appear.

To manage this, marketplaces process data in two separate categories: product sheets on one side, and seller offers on the other.

• An offer: This is the commercial data required to sell the item. It contains your reference number (SKU), stock quantity, price, and item condition (new or used).
• A product: This is the identity of the item itself. It groups together all the descriptive and visual elements: the title, description, images, technical features, etc.

On Cdiscount, it is crucial to distinguish between the two. In practice, if a product already exists in Cdiscount's catalog, you do not need to recreate it. You simply create an offer and link it to that existing product. This process is called "matching"—you are simply assigning your seller's offer to an existing product sheet.

💡 Note regarding PrestaShop: PrestaShop does not make this distinction natively; it groups everything globally under the term "Product." This module acts as a bridge, automatically translating your PrestaShop data into the marketplace structure.

Updated on: 01/06/2026