Marketplaces > Amazon > Repricing > Strategies

Use this tab to create and manage dynamic pricing strategies to automatically keep your Amazon product prices competitive against other sellers.

Strategy Configuration

• Strategy Name: Enter a unique identifier for your strategy. Entering a name unlocks the configuration fields below.
• BEHAVIOR: Select how the strategy is applied:

1. Automatic: Evaluates prices every 30 minutes. Uses individual product min/max limits if defined, or calculates prices using the strategy's Base Price, Limit, and Delta rules.
2. Manual: Applies repricing only to products that have individual minimum and maximum prices configured.
3. Inactive: Pauses repricing for all products assigned to this strategy.

• AGGRESSIVENESS: Choose an index from 1 to 10 to define how aggressively the algorithm reduces prices to beat competitors (default recommendation: 3).
• BASE PRICE: Select the reference price used to calculate price limits (Wholesale Price or regular Selling Price).
• LIMIT (on base Price): Set a percentage floor to prevent prices from dropping below a specific threshold (e.g., +30% above Wholesale Price or -30% below Selling Price).
• DELTA (on regular Price): Specify the allowed percentage range (downward and upward) that the module can adjust relative to the standard selling price.

Managing Strategies

• Add Strategy: Click + Add a new repricing strategy to define a new rule set.
• Remove Strategy: Click Remove this Strategy to permanently delete an existing pricing strategy.

Updated on: 25/08/2026