Marketplaces > Amazon > Configuration > Profiles

Use this tab to create and manage Profiles that link product categories to Amazon models and set rules for stock, pricing, titles, descriptions, shipping, and identifiers.

Managing Profiles

• Add a Profile: Click + Add a Profile to create a new profile configuration.
• Edit or Delete: Modify an existing profile or remove it using the Edit or Delete buttons.

Basic Profile Settings

• Profile Name: Enter a recognizable name for the profile.
• Model: Select the Amazon Model previously created in the Models tab to associate with this profile.

Inventory & Synchronization

• Stock Break-even: Set a quantity to deduct from your actual store stock prior to exporting inventory to Amazon.
• Synchronization field: Choose the product attribute used to identify listings on Amazon (Both (EAN13 then UPC), EAN13 (Europe), UPC (United States), or ISBN).
• ASIN has Priority: Enable to prioritize existing ASIN numbers over standard product barcode identifiers when syncing listings.
• Code Exemption: Check Use an EAN/UPC exemption for this Profile if your products do not require standard barcode identifiers on Amazon.

Content & Display Options

• Title Format: Define the title structure sent to Amazon (Standard Title, Attributes, Manufacturer, Title, Attributes, or Manufacturer, Title, Reference, Attributes).
• HTML Descriptions: Check this option to export HTML formatted descriptions instead of plain text.
• Description Field: Select which store description to send to Amazon (Long description, Short description, Both, or None).
• SKU as MFR Part Number: Check to use the product SKU/reference as the Manufacturer Part Number on Amazon.
• Default Condition note: Enter default text describing the item condition to appear on Amazon listing sheets.
• Key Product Features: Select how bullet points are generated on Amazon (Use Product Features, Break up description into bullet points, or Don't use Key Product Features).
• Recommended Browse Node: Enter the specific Amazon Browse Node ID to place products into precise subcategories.

Shipping, Pricing & Filtering Rules

• Latency: Set the handling time (in days) required to prepare and ship products.
• Default Shipping Template: Assign the default Amazon shipping template for products under this profile.
• Repricing Strategy: Apply pre-configured pricing strategies from your Repricing Parameters settings.
• Price Rules: Define percentage or fixed-amount price modifiers for specific price ranges.
• Rounding: Configure price rounding to One digit, Two digits, or None.
• Sales: Check Don't allow sales to prevent items in this profile from being listed with promotional pricing.
• Images: Specify the maximum number of product images to export to Amazon per listing.
• Rule: Assign pre-defined filtering rules to include or exclude specific products based on custom criteria.

Updated on: 18/08/2026