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# Marketplaces > Amazon > Repricing > Strategies

Use this tab to create and manage dynamic pricing strategies to automatically keep your Amazon product prices competitive against other sellers.

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### Strategy Configuration

* **Strategy Name:** Enter a unique identifier for your strategy. Entering a name unlocks the configuration fields below.
* **BEHAVIOR:** Select how the strategy is applied:
1. **Automatic:** Evaluates prices every 30 minutes. Uses individual product min/max limits if defined, or calculates prices using the strategy's Base Price, Limit, and Delta rules.
2. **Manual:** Applies repricing only to products that have individual minimum and maximum prices configured.
3. **Inactive:** Pauses repricing for all products assigned to this strategy.

* **AGGRESSIVENESS:** Choose an index from 1 to 10 to define how aggressively the algorithm reduces prices to beat competitors (default recommendation: 3).
* **BASE PRICE:** Select the reference price used to calculate price limits (*Wholesale Price* or regular *Selling Price*).
* **LIMIT (on base Price):** Set a percentage floor to prevent prices from dropping below a specific threshold (e.g., `+30%` above Wholesale Price or `-30%` below Selling Price).
* **DELTA (on regular Price):** Specify the allowed percentage range (downward and upward) that the module can adjust relative to the standard selling price.


![](https://storage.crisp.chat/users/helpdesk/website/-/3/f/a/8/3fa8ee645cd13200/repricing-strategy-form_11iy23s.png)
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### Managing Strategies

* **Add Strategy:** Click **+ Add a new repricing strategy** to define a new rule set.
* **Remove Strategy:** Click **Remove this Strategy** to permanently delete an existing pricing strategy.