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# Marketplaces > Amazon > Configuration > Profiles

Use this tab to create and manage **Profiles** that link product categories to Amazon models and set rules for stock, pricing, titles, descriptions, shipping, and identifiers.

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### Managing Profiles

* **Add a Profile:** Click **+ Add a Profile** to create a new profile configuration.
* **Edit or Delete:** Modify an existing profile or remove it using the **Edit** or **Delete** buttons.

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### Basic Profile Settings

* **Profile Name:** Enter a recognizable name for the profile. 
* **Model:** Select the Amazon Model previously created in the Models tab to associate with this profile.

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### Inventory & Synchronization

* **Stock Break-even:** Set a quantity to deduct from your actual store stock prior to exporting inventory to Amazon.
* **Synchronization field:** Choose the product attribute used to identify listings on Amazon (`Both (EAN13 then UPC)`, `EAN13 (Europe)`, `UPC (United States)`, or `ISBN`).
* **ASIN has Priority:** Enable to prioritize existing ASIN numbers over standard product barcode identifiers when syncing listings.
* **Code Exemption:** Check **Use an EAN/UPC exemption for this Profile** if your products do not require standard barcode identifiers on Amazon.

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### Content & Display Options

* **Title Format:** Define the title structure sent to Amazon (`Standard Title, Attributes`, `Manufacturer, Title, Attributes`, or `Manufacturer, Title, Reference, Attributes`).
* **HTML Descriptions:** Check this option to export HTML formatted descriptions instead of plain text.
* **Description Field:** Select which store description to send to Amazon (`Long description`, `Short description`, `Both`, or `None`).
* **SKU as MFR Part Number:** Check to use the product SKU/reference as the Manufacturer Part Number on Amazon.
* **Default Condition note:** Enter default text describing the item condition to appear on Amazon listing sheets.
* **Key Product Features:** Select how bullet points are generated on Amazon (`Use Product Features`, `Break up description into bullet points`, or `Don't use Key Product Features`).
* **Recommended Browse Node:** Enter the specific Amazon Browse Node ID to place products into precise subcategories.

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### Shipping, Pricing & Filtering Rules

* **Latency:** Set the handling time (in days) required to prepare and ship products.
* **Default Shipping Template:** Assign the default Amazon shipping template for products under this profile.
* **Repricing Strategy:** Apply pre-configured pricing strategies from your Repricing Parameters settings.
* **Price Rules:** Define percentage or fixed-amount price modifiers for specific price ranges.
* **Rounding:** Configure price rounding to `One digit`, `Two digits`, or `None`.
* **Sales:** Check **Don't allow sales** to prevent items in this profile from being listed with promotional pricing.
* **Images:** Specify the maximum number of product images to export to Amazon per listing.
* **Rule:** Assign pre-defined filtering rules to include or exclude specific products based on custom criteria.